Understanding Changes on the Country-of-origin Effect of Portugal

Published Online: Mar 30, 2017

Page range: 3 - 19

DOI: https://doi.org/10.1515/subboec-2016-0001

Keywords

COO effect, product evaluation, international marketing, perception, Portugal

© 2016 Susana Costa e Silva et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.