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Studia Universitatis Babes-Bolyai Oeconomica
Volume 61 (2016): Issue 3 (December 2016)
Open Access
Understanding Changes on the Country-of-origin Effect of Portugal
Susana Costa e Silva
Susana Costa e Silva
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Costa e Silva, Susana
and
Lucénio Saraiva
Lucénio Saraiva
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Saraiva, Lucénio
Mar 30, 2017
Studia Universitatis Babes-Bolyai Oeconomica
Volume 61 (2016): Issue 3 (December 2016)
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Published Online:
Mar 30, 2017
Page range:
3 - 19
DOI:
https://doi.org/10.1515/subboec-2016-0001
Keywords
COO effect
,
product evaluation
,
international marketing
,
perception
,
Portugal
© 2016 Susana Costa e Silva et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
