Necromarketing in the Media and Marketing Communications

Published Online: Jan 29, 2016

Page range: 15 - 29

DOI: https://doi.org/10.1515/sc-2015-0007

Keywords

Necromarketing, Marketing, Mass Media, Advertising, Death

© 2015 Łukasz P. Wojciechowski et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.