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Journals
Social Communication
Volume 1 (2015): Issue 2 (October 2015)
Open Access
Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach
Łukasz Kozakowski
Łukasz Kozakowski
| Jan 29, 2016
Social Communication
Volume 1 (2015): Issue 2 (October 2015)
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Published Online:
Jan 29, 2016
Page range:
6 - 14
DOI:
https://doi.org/10.1515/sc-2015-0006
Keywords
marketing
,
media
,
marketing management
,
outsourcing
,
outsourcing services
,
competitiveness
,
contemporary marketing approach
© 2015 Łukasz Kozakowski, published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Łukasz Kozakowski
PhD student at the University of Economics in Katowice, Poland.