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Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach

Łukasz Kozakowski

Kozakowski, Łukasz

Jan 29, 2016

Management of Formalised Marketing and Media Activities in Outsourcing Companies in the Age of Competitiveness, with Particular Emphasis on Contemporary Marketing Approach's Cover Image

Social Communication

Volume 1 (2015): Issue 2 (October 2015)

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Published Online: Jan 29, 2016

Page range: 6 - 14

DOI: https://doi.org/10.1515/sc-2015-0006

Keywords
marketing, media, marketing management, outsourcing, outsourcing services, competitiveness, contemporary marketing approach

© 2015 Łukasz Kozakowski, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Cultural Studies, Media Studies, Media Theory, Genres and Media in Cultural Studies, Digital Media and Communication, Topics in Cultural Studies, Media, Social Sciences, Communication Science, Mass Communication

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