<abstract xmlns="http://www.w3.org/1999/xhtml"><p>In a changing media environment, television is being transformed by the adoption of practices such as audience participation and interactivity. This article analyses the ways in which managers and producers in Finnish and Israeli public service and hybrid television companies perceive participation and interactivity. We suggest that while these concepts can be described by hybrid broadcasters using the technologically- and commercially-oriented concept of ‘social TV’, the term does not adequately address the perceptions of socially-oriented public service broadcasters (PSBs). Hence, we propose the society- and value-oriented concept of ‘soci(et)al TV’ in an effort to conceptualise the PSBs’ perceptions concerning the adoption of interactivity and participation practices while they seek to fulfil their social commitments and objectives. Our argument is based on a comparative study of two different broadcasting models (public service vs. hybrid) in two national media systems and cultures.</p></abstract>

In a changing media environment, television is being transformed by the adoption of practices such as audience participation and interactivity. This article analyses the ways in which managers and producers in Finnish and Israeli public service and hybrid television companies perceive participation and interactivity. We suggest that while these concepts can be described by hybrid broadcasters using the technologically- and commercially-oriented concept of ‘social TV’, the term does not adequately address the perceptions of socially-oriented public service broadcasters (PSBs). Hence, we propose the society- and value-oriented concept of ‘soci(et)al TV’ in an effort to conceptualise the PSBs’ perceptions concerning the adoption of interactivity and participation practices while they seek to fulfil their social commitments and objectives. Our argument is based on a comparative study of two different broadcasting models (public service vs. hybrid) in two national media systems and cultures.

From Public Service Broadcasting to Soci(et)al TV

Hadassah Academic College and Open University of Israel

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Producers’ Perceptions of Interactivity and Audience Participation in Finland and Israel

In a changing media environment, television is being transformed by the adoption of practices such as audience participation and interactivity. This article...

From Public Service Broadcasting to Soci(et)al TV

Published Online: Jun 15, 2017

Page range: 65 - 79

DOI: https://doi.org/10.1515/nor-2016-0037

Keywords
television, public service broadcasting, interactivity, Finland, Israel, social TV

© 2017 Heidi Keinonen et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

From Public Service Broadcasting to Soci(et)al TV

Published Online: Jun 15, 2017

Page range: 65 - 79

DOI: https://doi.org/10.1515/nor-2016-0037

Keywordstelevision, public service broadcasting, interactivity, Finland, Israel, social TV

© 2017 Heidi Keinonen et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
television, public service broadcasting, interactivity, Finland, Israel, social TV