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Journals
Management of Organizations: Systematic Research
Volume 86 (2021): Issue 1 (December 2021)
Open Access
The Model of Emotional Appeals Application for the Advertising of Personal Goods
Kristina Zikienė
Kristina Zikienė
and
Aistė Kazarjan
Aistė Kazarjan
| Mar 17, 2022
Management of Organizations: Systematic Research
Volume 86 (2021): Issue 1 (December 2021)
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Published Online:
Mar 17, 2022
Page range:
105 - 123
Received:
Sep 30, 2021
Accepted:
Dec 10, 2021
DOI:
https://doi.org/10.1515/mosr-2021-0016
Keywords
advertising appeal
,
emotional advertising appeal
,
personal goods
© 2021 Kristina Zikienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Kristina Zikienė
PhD, associate professor at the Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University,
Kaunas
Aistė Kazarjan
Master of Advertising Management, Faculty of Economics and Management Vytautas Magnus University
Kaunas, Lithuania