Skip to content
Publish & Distribute
Publishing Solutions
Distribution Solutions
Library Services
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Journal Matcher
Blog
Contact
Search
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Management of Organizations: Systematic Research
Volume 86 (2021): Issue 1 (December 2021)
Open Access
The Model of Emotional Appeals Application for the Advertising of Personal Goods
Kristina Zikienė
Kristina Zikienė
PhD, associate professor at the Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University
Kaunas,
Search for this author on
Sciendo
|
Google Scholar
Zikienė, Kristina
and
Aistė Kazarjan
Aistė Kazarjan
Master of Advertising Management, Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
Search for this author on
Sciendo
|
Google Scholar
Kazarjan, Aistė
Mar 17, 2022
Management of Organizations: Systematic Research
Volume 86 (2021): Issue 1 (December 2021)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Download Cover
Published Online:
Mar 17, 2022
Page range:
105 - 123
Received:
Sep 30, 2021
Accepted:
Dec 10, 2021
DOI:
https://doi.org/10.1515/mosr-2021-0016
Keywords
advertising appeal
,
emotional advertising appeal
,
personal goods
© 2021 Kristina Zikienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
