[
1. Appel, G., Grewal, L., Hadi, R. et al. (2020). The Future of Social Media in Marketing // Journal of the Academy of Marketing Science. Vol. 48, pp. 79–95. doi: 10.1007/s11747-019-00695-110.1007/s11747-019-00695-1
]Search in Google Scholar
[
2. Atchison, J. (2019). How to Advertise Your Business on Popular Podcasts (and Why You Should). Internet access: <https://www.business.com/articles/how-to-advertise-on-popular-podcasts/>, [accessed June 9, 2021].
]Search in Google Scholar
[
3. Ashton, A. H. (1986). Combining the Judgments of Experts: How Many and Which Ones? // Organizational Behavior and Human Decision Processes. Vol. 38. Internet access: <https://www.sciencedirect.com/science/article/abs/pii/0749597886900099>, [accessed August 3, 2021].
]Search in Google Scholar
[
4. Atchison, J. (2019). How to Advertise Your Business on Popular Podcasts (and Why You Should). Internet access: <https://www.business.com/articles/how-to-advertise-on-popular-podcasts/>, [accessed June 21, 2021].
]Search in Google Scholar
[
5. Brooks, Mary E. (2020). Advercasting: The Effectiveness of Podcast Ads 2020 Faculty Research Poster Session and Research Fair.
]Search in Google Scholar
[
6. Chan-Olmsted, S, Wang, R. (2020). Understanding Podcast Users: Consumption motives and Behaviors // New Media & Society. October. doi:10.1177/146144482096377610.1177/1461444820963776
]Search in Google Scholar
[
7. Chang, S., Newell, J., Salmon, C. T. (2009). Product Placement in Entertainment Media // International Journal of Advertising. Vol. 28, Issue 5, pp. 783–806. doi:10.2501/S026504870920090410.2501/S0265048709200904
]Search in Google Scholar
[
8. Durrani, M., Gotkin, K., Laughlin, C. (2015). Serial, Seriality, and the Possibilities for the Podcast Format // American Anthropologist. Vol. 117(3), pp. 1–4. doi:117.10.1111/aman.12302
]Search in Google Scholar
[
9. Gutelle, S. (2014) YouTube Millionaires: A Chat with Fred, The First YouTube. Internet access: <https://www.tubefilter.com/2014/09/25/fred-lucas-cruikshank-first-youtube->, [accessed August 15, 2021].
]Search in Google Scholar
[
10. Fridlund, B., Hildingh, C. (2000), Qualitative Research, Methods in the Service of Health, Studentlitteratur, Professional Pub Service.
]Search in Google Scholar
[
11. Goyal, S. (2013). Advertising on Social Media // Scientific Journal of Pure and Applied Sciences. Internet access: <http://sjournals.com/index.php/sjpas/article/view/977>, [accessed August 18, 2021].
]Search in Google Scholar
[
12. Interactive Advertising Bureau. (2017). Podcast Playbook: A Guide for Marketers. Internet access: <https://www.iab.com/wp-content/uploads/2017/08/IAB_Podcast-Playbook_v8.pdf>, [accessed May 28, 2021].
]Search in Google Scholar
[
13. Kaufer, K. (2018). A Survival Guide for Podcast Advertising. Internet access: <https://www.forbes.com/sites/forbesagencycouncil/2018/08/01/a-survival-guide-for-podcast-advertising/?sh=3925bd524f70>, [accessed May 28, 2021].
]Search in Google Scholar
[
14. Liu, S.-H., Chou, C.-H., Liao, H.-L. (2015). An Exploratory Study of Product Placement in Social Media // Internet Research. Vol. 25, pp. 300–316. doi:10.1108/IntR-12-2013-026710.1108/IntR-12-2013-0267
]Search in Google Scholar
[
15. Llinares, D., Fox, N., Berry, R. (2018). Podcasting New Aural Cultures and Digital Media: New Aural Cultures and Digital Media. doi: 10.1007/978-3-319-90056-810.1007/978-3-319-90056-8
]Search in Google Scholar
[
16. McClung, S., Johnson, K. (2010). Examining the Motives of Podcast Users // Journal of Radio & Audio Media. Vol 17(1), pp. 82–95. doi: 10.1080/1937652100371939110.1080/19376521003719391
]Search in Google Scholar
[
17. McGowan, K. M. (2010). The Unexplored New Medium: Recent Trends in Podcast Advertising // The Elon Journal of Undergraduate Research in Communications. Vol. 1, No. 2.
]Search in Google Scholar
[
18. Mervaala, E. (2018). Introduction to Podcasting. Media Development Investment Fund.
]Search in Google Scholar
[
19. Rowles, D., Rogers, C. (2019). Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast. – Kogan Page Publishers.
]Search in Google Scholar
[
20. Ryan, T. (2013). Sample Size Determination and Power. – John Wiley and Sons.10.1002/9781118439241
]Search in Google Scholar
[
21. Sullivan, J. L. (2018). Podcast movement: Aspirational labour and the formalisation of podcasting as a cultural industry. – Palgrave Macmillan, Cham.10.1007/978-3-319-90056-8_3
]Search in Google Scholar
[
22. Spinelli, M., Dann, L. (2019). Podcasting: The Audio Media Revolution. – Bloomsbury Publishing.10.5040/9781501328671
]Search in Google Scholar
[
23. Young, R. O. (2011). How Audience Decide. – Routledge, NY.10.4324/9780203843307
]Search in Google Scholar