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Journals
Management of Organizations: Systematic Research
Volume 86 (2021): Issue 1 (December 2021)
Open Access
Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania
Erikas Stumbras
Erikas Stumbras
Master student of the study programme Marketing Management at the Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
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Stumbras, Erikas
and
Justinas Kisieliauskas
Justinas Kisieliauskas
PhD, lecturer at the Department of Economics, vice-dean of the Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
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Kisieliauskas, Justinas
Mar 17, 2022
Management of Organizations: Systematic Research
Volume 86 (2021): Issue 1 (December 2021)
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Published Online:
Mar 17, 2022
Page range:
93 - 104
Received:
Aug 25, 2021
Accepted:
Dec 10, 2021
DOI:
https://doi.org/10.1515/mosr-2021-0015
Keywords
podcast
,
brand integration
,
product placement
,
social media marketing
,
YouTube marketing
,
content marketing
© 2021 Erikas Stumbras et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.