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Social Media Marketing – from Tool to Capability

Dominyka Venciūtė

Venciūtė, Dominyka

Oct 04, 2018

Social Media Marketing – from Tool to Capability's Cover Image

Management of Organizations: Systematic Research

Volume 79 (2018): Issue 1 (June 2018)

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Published Online: Oct 04, 2018

Page range: 131 - 145

Received: May 21, 2018

DOI: https://doi.org/10.1515/mosr-2018-0009

Keywords
social media marketing, social media marketing capability, resource-based view (RBV), dynamic capabilities

© 2018 Dominyka Venciūtė, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Venciūtė, Dominyka

ISM University of Management and EconomicsVilnius, Lithuania

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career

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