Social Media Marketing – from Tool to Capability

Pubblicato online: 04 ott 2018

Pagine: 131 - 145

Ricevuto: 21 mag 2018

DOI: https://doi.org/10.1515/mosr-2018-0009

Parole chiave

social media marketing, social media marketing capability, resource-based view (RBV), dynamic capabilities

© 2018 Dominyka Venciūtė, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.