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The Influence of Color Perception on Marketing Decisions

Laimona Šliburytė

Šliburytė, Laimona

and

Ilona Skėrytė

Skėrytė, Ilona

Jul 01, 2017

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Management of Organizations: Systematic Research

Volume 77 (2017): Issue 1 (June 2017)

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Published Online: Jul 01, 2017

Page range: 169 - 184

Received: Nov 09, 2016

Accepted: May 30, 2017

DOI: https://doi.org/10.1515/mosr-2017-0010

Keywords
sensory marketing, colour perception, colour perception influencing factors, colour perception in marketing decisions

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Šliburytė, Laimona

socialinių mokslų (ekonomika) daktarė; Kauno technologijos universiteto Ekonomikos ir verslo fakulteto Marketingo katedros docentė. Gedimino g. 50, LT-44239Kaunas, Lithuania

Skėrytė, Ilona

vadybos studijų krypties marketingo studijų programos magistrė; Kauno technologijos universiteto Ekonomikos ir verslo fakultetas, Marketingo katedra. Gedimino g. 50, LT-44239Kaunas, Lithuania

Language:: English

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