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The Influence of Color Perception on Marketing Decisions

Laimona Šliburytė

Laimona Šliburytė

socialinių mokslų (ekonomika) daktarė; Kauno technologijos universiteto Ekonomikos ir verslo fakulteto Marketingo katedros docentė. Gedimino g. 50, LT-44239Kaunas, Lithuania
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Šliburytė, Laimona
 and 
Ilona Skėrytė

Ilona Skėrytė

vadybos studijų krypties marketingo studijų programos magistrė; Kauno technologijos universiteto Ekonomikos ir verslo fakultetas, Marketingo katedra. Gedimino g. 50, LT-44239Kaunas, Lithuania
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Skėrytė, Ilona
  
Jul 01, 2017
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Published Online: Jul 01, 2017
Page range: 169 - 184
Received: Nov 09, 2016
Accepted: May 30, 2017
DOI: https://doi.org/10.1515/mosr-2017-0010
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© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
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