Skip to content
Publish & Distribute
Publishing Solutions
Distribution Solutions
Library Services
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Journal Matcher
Blog
Contact
Search
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
Management & Marketing
Volume 12 (2017): Issue 3 (September 2017)
Open Access
Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity
Washington Macías
Washington Macías
Escuela Superior Politécnica del Litoral, ESPOL, Facultad de Ciencias Sociales y Humanísticas
Guayaquil, Ecuador
Search for this author on
Sciendo
|
Google Scholar
Macías, Washington
and
Julio Cerviño
Julio Cerviño
Universidad Carlos III de Madrid, Universidad ESAN
Lima,
Search for this author on
Sciendo
|
Google Scholar
Cerviño, Julio
Oct 23, 2017
Management & Marketing
Volume 12 (2017): Issue 3 (September 2017)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Download Cover
Published Online:
Oct 23, 2017
Page range:
346 - 360
DOI:
https://doi.org/10.1515/mmcks-2017-0021
Keywords
trademark dilution
,
blurring
,
tarnishment
,
brand equity
,
similarity
© 2017 Washington Macías et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
