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Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
Open Access
The impact of nation branding campaigns on country image. Case Study: Romania
Anca-Georgiana Andrei
Anca-Georgiana Andrei
The Bucharest University of Economic Studies
Bucharest, Romania
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Andrei, Anca-Georgiana
Aug 22, 2017
Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
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Published Online:
Aug 22, 2017
Page range:
222 - 236
DOI:
https://doi.org/10.1515/mmcks-2017-0014
Keywords
nation branding
,
country image
,
nation branding campaign
,
globalization
,
comparative analysis
,
SWOT
© 2017 Anca-Georgiana Andrei, published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
