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Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
Open Access
Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
Cornelia Zeineddine
Cornelia Zeineddine
The Bucharest University of Economic Studies
Bucharest, Romania
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Zeineddine, Cornelia
Aug 22, 2017
Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
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Published Online:
Aug 22, 2017
Page range:
208 - 221
DOI:
https://doi.org/10.1515/mmcks-2017-0013
Keywords
nation branding
,
place branding
,
strategy
,
growth
,
Middle East
© 2017 Cornelia Zeineddine, published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
