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Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
Open Access
The focus of marketing communication efforts of smes within south Africa
Safura Mohamed Kallier
Safura Mohamed Kallier
University of South Africa
Pretoria, South Africa
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Kallier, Safura Mohamed
May 09, 2017
Management & Marketing
Volume 12 (2017): Issue 1 (March 2017)
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Published Online:
May 09, 2017
Page range:
140 - 154
DOI:
https://doi.org/10.1515/mmcks-2017-0009
Keywords
Marketing
,
communication
,
SMEs
,
traditional marketing
,
technology-enabled marketing
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
