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Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty

E. A .C. P Karunarathne

E. A .C. P Karunarathne

  • Huazhong University of Science and TechnologyWuhan, China
  • Wayamba University of Sri LankaKuliyapitiya, Sri Lanka
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Karunarathne, E. A .C. P
 and 
Zhang Jing

Zhang Jing

Wayamba University of Sri LankaKuliyapitiya, Sri Lanka
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Jing, Zhang
  
May 09, 2017
Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty's Cover Image
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Published Online: May 09, 2017
Page range: 61 - 77
DOI: https://doi.org/10.1515/mmcks-2017-0005
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© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Language:
English
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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