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Management & Marketing
Volume 11 (2016): Issue 1 (April 2016)
Open Access
Keep calm and carry on: A crisis communication study of Cadbury and McDonalds
Achyut Telang
Achyut Telang
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Telang, Achyut
and
Amruta Deshpande
Amruta Deshpande
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Deshpande, Amruta
Apr 30, 2016
Management & Marketing
Volume 11 (2016): Issue 1 (April 2016)
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Published Online:
Apr 30, 2016
Page range:
371 - 379
DOI:
https://doi.org/10.1515/mmcks-2016-0003
Keywords
crisis communication strategies
,
organizational communication
,
public relations
,
Cadbury
,
McDonalds
© 2016 Achyut Telang et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
