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Management & Marketing
Volume 11 (2016): Issue 1 (April 2016)
Open Access
Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India
Senthil Nathan Chockalingam
Senthil Nathan Chockalingam
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Chockalingam, Senthil Nathan
and
Densingh Joshua Isreal
Densingh Joshua Isreal
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Isreal, Densingh Joshua
Apr 30, 2016
Management & Marketing
Volume 11 (2016): Issue 1 (April 2016)
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Published Online:
Apr 30, 2016
Page range:
355 - 370
DOI:
https://doi.org/10.1515/mmcks-2016-0002
Keywords
marketing mix
,
eco-friendly variant
,
non-purchasers
,
eco-friendly products
,
green marketing
,
eco-friendly personal care and home care products
© 2016 Senthil Nathan Chockalingam et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
