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Management & Marketing
Volume 11 (2016): Issue 1 (April 2016)
Open Access
Brand importance across product categories in the Czech Republic
Tomáš Formánek
Tomáš Formánek
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Formánek, Tomáš
and
Radek Tahal
Radek Tahal
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Tahal, Radek
Apr 30, 2016
Management & Marketing
Volume 11 (2016): Issue 1 (April 2016)
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Published Online:
Apr 30, 2016
Page range:
341 - 354
DOI:
https://doi.org/10.1515/mmcks-2016-0001
Keywords
Product categories
,
brand
,
loyalty
,
customer
,
FMCG
© 2016 Tomáš Formánek et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
