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Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market

Ovidiu-Ioan Moisescu

Moisescu, Ovidiu-Ioan

Sep 01, 2015

Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market's Cover Image

Management & Marketing

Volume 10 (2015): Issue 2 (September 2015)

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Published Online: Sep 01, 2015

Page range: 118 - 131

DOI: https://doi.org/10.1515/mmcks-2015-0010

Keywords
corporate social responsibility, customer loyalty, dairy products, demographics

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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