Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market

Publicado en línea: 01 sept 2015

Páginas: 118 - 131

DOI: https://doi.org/10.1515/mmcks-2015-0010

Palabras clave

corporate social responsibility, customer loyalty, dairy products, demographics

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.