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Management & Marketing
Volume 10 (2015): Issue 2 (September 2015)
Open Access
Customer love: Research on the ranking of food and beverage locations
Türk Bahar
Türk Bahar
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Bahar, Türk
and
Erciş Aysel
Erciş Aysel
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Aysel, Erciş
Sep 01, 2015
Management & Marketing
Volume 10 (2015): Issue 2 (September 2015)
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Published Online:
Sep 01, 2015
Page range:
103 - 117
DOI:
https://doi.org/10.1515/mmcks-2015-0009
Keywords
retailing
,
consumer behaviour
,
customer love
,
fuzzy Shannon entropy
,
fuzzy VIKOR
© 2015
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
