The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive

Published Online: Oct 28, 2016

Page range: 44 - 49

DOI: https://doi.org/10.1515/gfkmir-2016-0015

Keywords

Marketing Skills, Customer Experience, Consumer Experience, Big Data, Key Metrics, Causal Models, Real-Time, Deep Knowledge, Creativity

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.