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NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
Open Access
Data, Data and Even More Data: Harvesting Insights From the Data Jungle
Bernd Skiera
Bernd Skiera
Germany
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Skiera, Bernd
Oct 28, 2016
NIM Marketing Intelligence Review
Volume 8 (2016): Issue 2 (November 2016)
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Published Online:
Oct 28, 2016
Page range:
10 - 17
DOI:
https://doi.org/10.1515/gfkmir-2016-0010
Keywords
Data Science
,
Big Data
,
Analytics
,
Growth Hacking
,
Online Advertising
© 2016
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
