Open Access

From Metrics to Action - Interview with Nicholas Chesterton, Unilever

Apr 23, 2015

From Metrics to Action - Interview with Nicholas Chesterton, Unilever's Cover Image

NIM Marketing Intelligence Review

Volume 7 (2015): Issue 1 (May 2015)

About this article

Previous Article

Cite

Share

Download Cover

Published Online: Apr 23, 2015

Page range: 48 - 53

DOI: https://doi.org/10.1515/gfkmir-2015-0007

Keywords
Marketing Measurement, Marketing Analytics, Marketing Mix Models, Marketing Accountability, Unilever

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other

Journal RSS Feed