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True Synergy for Real Effects: How to Control Integrated Marketing Successfully

Naik, Prasad A.

and

Apr 23, 2015

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NIM Marketing Intelligence Review

Volume 7 (2015): Issue 1 (May 2015)

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Published Online: Apr 23, 2015

Page range: 34 - 41

DOI: https://doi.org/10.1515/gfkmir-2015-0005

Keywords
Crossmedia, Synergy, Advertising, Online and Off-line Media, Integrated Marketing, Advertising Effects, Media Planning, Budget Allocation

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other

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