Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
Open Access
True Synergy for Real Effects: How to Control Integrated Marketing Successfully
Prasad A. Naik
Prasad A. Naik
and
Kay Peters
Kay Peters
| Apr 23, 2015
NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
Truly Accountable Marketing
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Apr 23, 2015
Page range:
34 - 41
DOI:
https://doi.org/10.1515/gfkmir-2015-0005
Keywords
Crossmedia
,
Synergy
,
Advertising
,
Online and Off-line Media
,
Integrated Marketing
,
Advertising Effects
,
Media Planning
,
Budget Allocation
© 2015
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.