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Truly Accountable Marketing: The Right Metrics for the Right Results

Koen Pauwels

Koen Pauwels

Turkey
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Pauwels, Koen
  
Apr 23, 2015
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Published Online: Apr 23, 2015
Page range: 8 - 15
DOI: https://doi.org/10.1515/gfkmir-2015-0001
Keywords
© 2015
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Pauwels, Koen
Turkey
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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