<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Acknowledging the significant advancement of social media, the role and impact of social media has been widely discussed in tourism research. As a result, it has become increasingly difficult to obtain an overview of the knowledge produced in relation to the topic. Review studies provide such overviews to guide future research efforts. This study reviews and analyses 152 tourism-related social media publications since 2008. Based on a qualitative systematic analysis of publications that address the topic from a consumer perspective, the paper identifies publication trends and highlights patterns in the topics, aims, and research designs of existing publications. Specifically, it captures a broader array of consumer-centric topics than previous reviews and highlights methodological gaps. Moreover, the research argues that there is still ample room for more research on social media in tourism, particularly as the existing literature neglects social media beyond review platforms while demonstrating that user-generated content greatly influences tourist behaviours and experiences.</p></abstract>

Acknowledging the significant advancement of social media, the role and impact of social media has been widely discussed in tourism research. As a result, it has become increasingly difficult to obtain an overview of the knowledge produced in relation to the topic. Review studies provide such overviews to guide future research efforts. This study reviews and analyses 152 tourism-related social media publications since 2008. Based on a qualitative systematic analysis of publications that address the topic from a consumer perspective, the paper identifies publication trends and highlights patterns in the topics, aims, and research designs of existing publications. Specifically, it captures a broader array of consumer-centric topics than previous reviews and highlights methodological gaps. Moreover, the research argues that there is still ample room for more research on social media in tourism, particularly as the existing literature neglects social media beyond review platforms while demonstrating that user-generated content greatly influences tourist behaviours and experiences.

Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism

Czech Journal of Tourism

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Acknowledging the significant advancement of social media, the role and impact of social media has been widely discussed in tourism research. As a result, it...

Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism

Published Online: Jul 02, 2019

Page range: 115 - 131

DOI: https://doi.org/10.1515/cjot-2018-0006

Keywords
social media, systematic analysis, consumer perspective, tourism, literature review

© 2018 Zohreh Zara Zarezadeh et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism

Published Online: Jul 02, 2019

Page range: 115 - 131

DOI: https://doi.org/10.1515/cjot-2018-0006

Keywordssocial media, systematic analysis, consumer perspective, tourism, literature review

© 2018 Zohreh Zara Zarezadeh et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
social media, systematic analysis, consumer perspective, tourism, literature review