1. bookVolume 3 (2015): Issue 1 (November 2015)
Journal Details
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Format
Journal
eISSN
2346-5522
First Published
15 Dec 2013
Publication timeframe
1 time per year
Languages
English
access type Open Access

The Undercurrents of Estonian Broadcasting Regulation, 1992–2014

Published Online: 05 Dec 2015
Volume & Issue: Volume 3 (2015) - Issue 1 (November 2015)
Page range: 84 - 99
Journal Details
License
Format
Journal
eISSN
2346-5522
First Published
15 Dec 2013
Publication timeframe
1 time per year
Languages
English
Abstract

This article explores the ways in which different external and internal factors (especially politics and economics) have encouraged or hindered the evolution of Estonian Public Broadcasting. This article argues that the Estonian government’s ‘idealisation’ of market forces that is supported by European Union (EU) media policy and driven by the common market ideology does not take into account the actual abilities of a small country’s media companies to provide a wide range of media services, and thereby limits the offerings of high-quality local content. The research methodology is based on an analysis of EU media policy documents, Estonian media legislation and broadcasters’ annual reports in the period from 1992 to 2014. The main finding of this article is that official Estonian media policy is largely shaped by the financial results of private media companies.

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