Otwarty dostęp

Menadžment Online Reputacije u Hotelskim Poduzećima / Online Reputation Management IH Hotel Companies

 oraz   
29 maj 2025

Zacytuj
Pobierz okładkę

Carrasco-Santos, M. J., Ciruela-Lorenzo, A. M., Méndez Pavón, J. G., Cristófol Rodríguez, C. (2021). An Online Reputation Analysis of the Tourism Industry in Marbella: A Preliminary Study on Open Innovation. J. Open Innov. Technol. Mark. Complex., 7: 111. https://doi.org/10.3390/joitmc7020111 Carrasco-SantosM. J. Ciruela-LorenzoA. M. Méndez PavónJ. G. Cristófol RodríguezC. 2021 An Online Reputation Analysis of the Tourism Industry in Marbella: A Preliminary Study on Open Innovation J. Open Innov. Technol. Mark. Complex. 7 111 https://doi.org/10.3390/joitmc7020111 Search in Google Scholar

Celata, F., Capineri, C. Romano, A. ur., (n.d.). A room with a (re)view. Short-term rentals, digital reputation and the uneven spatiality of platform-mediated tourism. Dostupno na: https://iris.uniroma1.it/bitstream/11573/1389360/3/Celata_postprint-Room_2020.pdf (08.03.2025.). CelataF. CapineriC. RomanoA. ur., (n.d.). A room with a (re)view. Short-term rentals, digital reputation and the uneven spatiality of platform-mediated tourism Dostupno na: https://iris.uniroma1.it/bitstream/11573/1389360/3/Celata_postprint-Room_2020.pdf (08.03.2025.). Search in Google Scholar

Chen, T., Samaranayake, P., Cen, X., Qi, M., Lan, Y.-C. (2022). The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence from an Eye-Tracking Study. Frontiers in Psychology, 13 (13): 1–13. https://doi.org/10.3389/fpsyg.2022.865702 ChenT. SamaranayakeP. CenX. QiM. LanY.-C. 2022 The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence from an Eye-Tracking Study Frontiers in Psychology 13 13 1 13 https://doi.org/10.3389/fpsyg.2022.865702 Search in Google Scholar

Chevalier, J. A., Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43 (3), 345–354. ChevalierJ. A. MayzlinD. 2006 The Effect of Word of Mouth on Sales: Online Book Reviews Journal of Marketing Research 43 3 345 354 Search in Google Scholar

Ciasullo, M., Montera, R., Palumbo, R. (2019). Online content responsiveness. An exploratory empirical study on strategies for managing UGC in Italian hotels. Dostupno na: https://sites.les.univr.it/eisic/wp-content/uploads/2019/11/10-Ciasullo-Montera-Palumbo-2.pdf (21.03.2025). CiasulloM. MonteraR. PalumboR. 2019 Online content responsiveness. An exploratory empirical study on strategies for managing UGC in Italian hotels Dostupno na: https://sites.les.univr.it/eisic/wp-content/uploads/2019/11/10-Ciasullo-Montera-Palumbo-2.pdf (21.03.2025). Search in Google Scholar

De Pelsmacker, P., van Tilburg, S., Holthof, C. (2018). Digital Marketing strategies, Online Reviews and Hotel Performance. International Journal of Hospitality Management, 72: 47–55. De PelsmackerP. van TilburgS. HolthofC. 2018 Digital Marketing strategies, Online Reviews and Hotel Performance International Journal of Hospitality Management 72 47 55 Search in Google Scholar

Hospitality Report, C. (2016). Hotel Performance Impact. Dostupno na: https://sha.cornell.edu/wp-content/uploads/sites/4/2019/03/anderson-engaged-consumers.pdf. (08.03.2025.). Hospitality Report, C. 2016 Hotel Performance Impact Dostupno na: https://sha.cornell.edu/wp-content/uploads/sites/4/2019/03/anderson-engaged-consumers.pdf. (08.03.2025.). Search in Google Scholar

Elemi, B. (2022). History of tourism development. 1(1): 21–23. Dostupno na: https://www.researchgate.net/publication/366581643_HISTORY_OF_TOURISM_DEVELOPMENT (21.03.2025.) ElemiB. 2022 History of tourism development 1 1 21 23 Dostupno na: https://www.researchgate.net/publication/366581643_HISTORY_OF_TOURISM_DEVELOPMENT (21.03.2025.) Search in Google Scholar

Hotel Tech Report (2020). The Evolution of EBITDA in the Hotel Industry. Dostupno na: https://hoteltechreport.com/news/ebitda-trends. (08.03.2025.). Hotel Tech Report 2020 The Evolution of EBITDA in the Hotel Industry Dostupno na: https://hoteltechreport.com/news/ebitda-trends. (08.03.2025.). Search in Google Scholar

Jenq, S.-N. (2019). Exploring the Impact of a Hotel’s Rating and Number of Reviews through Online Transactions. OALib, 6 (5): 1–15. https://doi.org/10.4236/oalib.1105401 JenqS.-N. 2019 Exploring the Impact of a Hotel’s Rating and Number of Reviews through Online Transactions OALib 6 5 1 15 https://doi.org/10.4236/oalib.1105401 Search in Google Scholar

Kneževic, M., Čerović, S., Džamić, V., Radojević, T. (2017). Total Quality Management Implementation and Guest Satisfaction in Hospitality. Amfiteatru Economic Journal, 19 (44): 124–143. KneževicM. ČerovićS. DžamićV. RadojevićT. 2017 Total Quality Management Implementation and Guest Satisfaction in Hospitality Amfiteatru Economic Journal 19 44 124 143 Search in Google Scholar

Levy, S. E., Duan, W., Boo, S. (2013). An analysis of one-star online reviews and responses in the Washington, DC, lodging market. Cornell Hospitality Quarterly, 54(1), 49–63. LevyS. E. DuanW. BooS. 2013 An analysis of one-star online reviews and responses in the Washington, DC, lodging market Cornell Hospitality Quarterly 54 1 49 63 Search in Google Scholar

Litvin, S. W., Goldsmith, R. E., Pan, B. (2008). Electronic word-of-mouth in Hospitality and Tourism Management. Tourism Management, 29(3), 458–468. LitvinS. W. GoldsmithR. E. PanB. 2008 Electronic word-of-mouth in Hospitality and Tourism Management Tourism Management 29 3 458 468 Search in Google Scholar

Mariani, M. M. (2014). Tourism Management, Marketing, and Development. Palgrave Macmillan. MarianiM. M. 2014 Tourism Management, Marketing, and Development Palgrave Macmillan Search in Google Scholar

Moghadasnian, S., Zahra M. (2024). Enhancing Hotel Management Through KPI-Driven Strategies: A Guide for CEOs in the Hospitality Industry. 8th International Conference on Management, Tourism and Technology. Dostupno na: https://www.researchgate.net/publication/378870131_Enhancing_Hotel_Management_Through_KPI-Driven_Strategies_A_Guide_for_CEOs_in_the_Hospitality_Industry (10.03.2025.). MoghadasnianS. ZahraM. 2024 Enhancing Hotel Management Through KPI-Driven Strategies: A Guide for CEOs in the Hospitality Industry 8th International Conference on Management, Tourism and Technology Dostupno na: https://www.researchgate.net/publication/378870131_Enhancing_Hotel_Management_Through_KPI-Driven_Strategies_A_Guide_for_CEOs_in_the_Hospitality_Industry (10.03.2025.). Search in Google Scholar

Nguyen, K. A., Coudounaris, D. N. (2015). The mechanism of online review management: A qualitative study. Tourism Management Perspectives, 16: 163–175. https://doi.org/10.1016/j.tmp.2015.08.002 NguyenK. A. CoudounarisD. N. 2015 The mechanism of online review management: A qualitative study Tourism Management Perspectives 16 163 175 https://doi.org/10.1016/j.tmp.2015.08.002 Search in Google Scholar

Nicoli, N., Papadopoulou, E. (2017). TripAdvisor and reputation: a case study of the hotel industry in Cyprus. EuroMed Journal of Business, 12(3): 316–334. https://doi.org/10.1108/emjb-11-2016-0031 NicoliN. PapadopoulouE. 2017 TripAdvisor and reputation: a case study of the hotel industry in Cyprus EuroMed Journal of Business 12 3 316 334 https://doi.org/10.1108/emjb-11-2016-0031 Search in Google Scholar

Olivieri, M., Colleoni, E., Bonaccorso, G. (2023). How Have Travelers’ Needs Evolved Because of the COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms. Emerald Publishing Limited EBooks, 51–71. https://doi.org/10.1108/978-1-80382-375-120231003 OlivieriM. ColleoniE. BonaccorsoG. 2023 How Have Travelers’ Needs Evolved Because of the COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms Emerald Publishing Limited EBooks 51 71 https://doi.org/10.1108/978-1-80382-375-120231003 Search in Google Scholar

Peco-Torres, F., Polo-Peña, A. I., Frías-Jamilena, D. M. (2023). How to enhance online reputation? An empirical study from a joint customer–firm perspective. Journal of vacation marketing. https://doi.org/10.1177/13567667231183480 Peco-TorresF. Polo-PeñaA. I. Frías-JamilenaD. M. 2023 How to enhance online reputation? An empirical study from a joint customer–firm perspective Journal of vacation marketing https://doi.org/10.1177/13567667231183480 Search in Google Scholar

Pérez-Aranda, J., Vallespín, M., Molinillo, S. (2019). Hotels’ online reputation management: benefits perceived by managers. International Journal of Contemporary Hospitality Management, 31(2): 615–632. Pérez-ArandaJ. VallespínM. MolinilloS. 2019 Hotels’ online reputation management: benefits perceived by managers International Journal of Contemporary Hospitality Management 31 2 615 632 Search in Google Scholar

Pires, V., Trez, G. (2018). Corporate reputation. REGE. Revista de Gestão, 25(1): 47–64. https://doi.org/10.1108/REGE-11-2017-005 PiresV. TrezG. 2018 Corporate reputation. REGE Revista de Gestão 25 1 47 64 https://doi.org/10.1108/REGE-11-2017-005 Search in Google Scholar

Proserpio, D., Zervas, G. (2017). Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews. Marketing Science, 36(5): 645–665. https://doi.org/10.1287/mksc.2017.1043 ProserpioD. ZervasG. 2017 Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews Marketing Science 36 5 645 665 https://doi.org/10.1287/mksc.2017.1043 Search in Google Scholar

Rabadán-Martín, I., Aguado-Correa, F., Padilla-Garrido, N. (2020). Online reputation of 4- and 5-star hotels. Tourism and Hospitality Management, 26(1): 157–172. https://doi.org/10.20867/thm.26.1.9 Rabadán-MartínI. Aguado-CorreaF. Padilla-GarridoN. 2020 Online reputation of 4- and 5-star hotels Tourism and Hospitality Management 26 1 157 172 https://doi.org/10.20867/thm.26.1.9 Search in Google Scholar

Rialti, R., Kvítková, Z., Makovník, T. (2023). Online Reputation Management in Tourism: Emerging Themes, Theories, Problems, and Solutions. Online Reputation Management in Destination and Hospitality, 3–25. https://doi.org/10.1108/978-1-80382-375-120231001 RialtiR. KvítkováZ. MakovníkT. 2023 Online Reputation Management in Tourism: Emerging Themes, Theories, Problems, and Solutions Online Reputation Management in Destination and Hospitality 3 25 https://doi.org/10.1108/978-1-80382-375-120231001 Search in Google Scholar

Rupčić, N. (2018). Suvremeni menadžment - teorija i praksa. Ekonomski fakultet Sveučilišta u Rijeci. RupčićN. 2018 Suvremeni menadžment - teorija i praksa Ekonomski fakultet Sveučilišta u Rijeci Search in Google Scholar

Suder, M., Duda, J., Kusa, R., Mora-Cruz, A. (2022). At the crossroad of digital and tourism entrepreneurship: mediating effect of digitalization in hospitality industry. European Journal of Innovation Management. doi:https://doi.org/10.1108/ejim-08-2022-0422 SuderM. DudaJ. KusaR. Mora-CruzA. 2022 At the crossroad of digital and tourism entrepreneurship: mediating effect of digitalization in hospitality industry European Journal of Innovation Management doi:https://doi.org/10.1108/ejim-08-2022-0422 Search in Google Scholar

Kvítková, Z., Petrů, Z. (2023). Specifics of Online Reputation Management of Hotel Services Intermediaries and Their Role in Reputation Creation. Emerald Publishing Limited EBooks, 91–110. https://doi.org/10.1108/978-1-80382-375-120231005 KvítkováZ. PetrůZ. 2023 Specifics of Online Reputation Management of Hotel Services Intermediaries and Their Role in Reputation Creation Emerald Publishing Limited EBooks 91 110 https://doi.org/10.1108/978-1-80382-375-120231005 Search in Google Scholar