<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The goal of the article is to describe factors influencing purchases of organic food by consumers in a selected area of the Czech Republic. We have researched and analysed reference books and studies focused on the topic to fulfil the goals of the article. Data acquired during a questionnaire survey with selected consumers was used as primary data. The impact of different factors on the purchase of organic food was researched based on an effect of demographic indicators. Hypotheses were stated to study relations among variables, and we examined the statistical importance and correlation of particular hypotheses. We used another statistical method – a decision tree – to seek connections between the variables. The results show that purchases of organic food are influenced by the price, the taste, the sense of health and the content. The connection between the researched factors and demographic indicators is usually low and statistically insignificant.</p></abstract>

The goal of the article is to describe factors influencing purchases of organic food by consumers in a selected area of the Czech Republic. We have researched and analysed reference books and studies focused on the topic to fulfil the goals of the article. Data acquired during a questionnaire survey with selected consumers was used as primary data. The impact of different factors on the purchase of organic food was researched based on an effect of demographic indicators. Hypotheses were stated to study relations among variables, and we examined the statistical importance and correlation of particular hypotheses. We used another statistical method – a decision tree – to seek connections between the variables. The results show that purchases of organic food are influenced by the price, the taste, the sense of health and the content. The connection between the researched factors and demographic indicators is usually low and statistically insignificant.

Factors Influencing Purchases of Organic Food

Department of Economics and Management, Faculty of Social and Economic Studies

Zagreb International Review of Economics and Business

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Factors Influencing Purchases of Organic Food"}

The goal of the article is to describe factors influencing purchases of organic food by consumers in a selected area of the Czech Republic. We have researched...

Factors Influencing Purchases of Organic Food

Data publikacji: 08 cze 2020

Zakres stron: 81 - 94

DOI: https://doi.org/10.2478/zireb-2020-0006

Słowa kluczowe
Organic food, purchase, environmentally friendly agriculture, factors impacting purchases, taste of organic food

© 2020 Michaela Jánská et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Factors Influencing Purchases of Organic Food

Data publikacji: 08 cze 2020

Zakres stron: 81 - 94

DOI: https://doi.org/10.2478/zireb-2020-0006

Słowa kluczoweOrganic food, purchase, environmentally friendly agriculture, factors impacting purchases, taste of organic food

© 2020 Michaela Jánská et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Słowa kluczowe
Organic food, purchase, environmentally friendly agriculture, factors impacting purchases, taste of organic food