Digital Marketing and E-Commerce in AI Era

Data publikacji: 21 lut 2025

Zakres stron: 43 - 58

DOI: https://doi.org/10.2478/vjes-2024-0014

Słowa kluczowe

AI, Gen AI, E-Commerce E2E Value Chain, Digital Marketing, Connected Consumer

© 2024 Ioan-Matei Purcărea, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.