Coordination of Communication Budget with Marketing Objectives in the Banking Sector

Data publikacji: 29 sty 2024

Zakres stron: 73 - 86

DOI: https://doi.org/10.2478/vjes-2023-0017

Słowa kluczowe

bank communication, communication budget, Romanian banks

© 2023 Miruna Ioana Manea et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.