<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Business strategies often only skim the surface of the matter at hand, presenting general and vague descriptions of the direction of development without providing specifics or hinting at their essence. Strategies must be operationalized to effectively drive concrete actions and results, i.e., presented with a higher degree of specificity. Avoiding streamlined formulations and providing clear and objective language can aid in creating an engaging and mobilizing strategy. Questioning techniques can be employed as an initial phase in operationalizing business strategy. The inquiries used to construct the business strategy are founded on the fundamental questions applicable to any economy – “For whom?”, “What?”, and “How?”. These questions point to the market-product-technology trinity, which constitutes the essential components of any business and, consequently, any business strategy. In addition,, it is important to ask further questions that clarify the relationships between different elements of the business to formulate a strong business strategy. A fair assessment of the developed strategy’s efficacy can be made by providing specific answers to these questions.</p>
</abstract>

Business strategies often only skim the surface of the matter at hand, presenting general and vague descriptions of the direction of development without providing specifics or hinting at their essence. Strategies must be operationalized to effectively drive concrete actions and results, i.e., presented with a higher degree of specificity. Avoiding streamlined formulations and providing clear and objective language can aid in creating an engaging and mobilizing strategy. Questioning techniques can be employed as an initial phase in operationalizing business strategy. The inquiries used to construct the business strategy are founded on the fundamental questions applicable to any economy – “For whom?”, “What?”, and “How?”. These questions point to the market-product-technology trinity, which constitutes the essential components of any business and, consequently, any business strategy. In addition,, it is important to ask further questions that clarify the relationships between different elements of the business to formulate a strong business strategy. A fair assessment of the developed strategy’s efficacy can be made by providing specific answers to these questions.

Operationalizing Business Strategy by Questioning

University of National and World Economy – Sofia

Valahian Journal of Economic Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Operationalizing Business Strategy by Questioning"}

Business strategies often only skim the surface of the matter at hand, presenting general and vague descriptions of the direction of development without...

Operationalizing Business Strategy by Questioning

Data publikacji: 29 sty 2024

Zakres stron: 39 - 48

DOI: https://doi.org/10.2478/vjes-2023-0014

Słowa kluczowe
Business, Business Strategy, Operationalizing Business Strategy, Strategizing by Questioning

© 2023 Emil Papazov et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Operationalizing Business Strategy by Questioning

Data publikacji: 29 sty 2024

Zakres stron: 39 - 48

DOI: https://doi.org/10.2478/vjes-2023-0014

Słowa kluczoweBusiness, Business Strategy, Operationalizing Business Strategy, Strategizing by Questioning

© 2023 Emil Papazov et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Słowa kluczowe
Business, Business Strategy, Operationalizing Business Strategy, Strategizing by Questioning