Study of Consumer’s Unconscious Reaction towards the Use of Anthropomorphic Appearance of AI: An Eye-Tracking Experiment

Data publikacji: 06 gru 2018

Zakres stron: 55 - 67

Otrzymano: 01 wrz 2018

Przyjęty: 01 lis 2018

DOI: https://doi.org/10.2478/sues-2018-0020

Słowa kluczowe

robots, consumer perception, eye-tracking analysis, artificial intelligence, innovation

© 2018 Irina Ene, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.