<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Culture is a concept with different meanings, which is in close contact with the business world as well. Its influence on managerial activities within current organizations cannot be questioned, especially in the existing political, economic and social context. Nowadays, one of the specific ways of formulating and implementing strategies at the level of companies is related to the change of organizational culture. This paper aims to highlight, from a managerial perspective, the way in which the existing strategies at the organizational level are influenced by different cultural contexts. Sometimes strategy can be considered as a variable determined and constrained by the culture in which it is defined. It is not limited to the reflection and expression of culture but rather influences and changes it.</p></abstract>

Culture is a concept with different meanings, which is in close contact with the business world as well. Its influence on managerial activities within current organizations cannot be questioned, especially in the existing political, economic and social context. Nowadays, one of the specific ways of formulating and implementing strategies at the level of companies is related to the change of organizational culture. This paper aims to highlight, from a managerial perspective, the way in which the existing strategies at the organizational level are influenced by different cultural contexts. Sometimes strategy can be considered as a variable determined and constrained by the culture in which it is defined. It is not limited to the reflection and expression of culture but rather influences and changes it.

The Relationship between Culture and Strategy – A Managerial Perspective Approach

Studia Universitatis „Vasile Goldis” Arad – Economics Series

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Culture is a concept with different meanings, which is in close contact with the business world as well. Its influence on managerial activities within current...

The Relationship between Culture and Strategy – A Managerial Perspective Approach

Data publikacji: 15 wrz 2018

Zakres stron: 76 - 85

Otrzymano: 01 cze 2018

Przyjęty: 01 sie 2018

DOI: https://doi.org/10.2478/sues-2018-0016

© 2018 Florin Lucian Isac, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.