Constructing Vocations. The Promotion of Vocations by Professional Associations
oraz
29 mar 2022
O artykule
Data publikacji: 29 mar 2022
Zakres stron: 215 - 240
DOI: https://doi.org/10.2478/sjs-2022-0010
Słowa kluczowe
© 2022 Regula Bürgi et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Current research on the promotion of vocations focuses mainly on best practices of institutionalized vocational guidance as well as on individually constructed images of vocations. In contrast, this article deals with the question, how occupational associations – as collective actors – diffuse vocations and, thus, inscribe them into cultural memory. Based on the analysis of recruiting videos, the article identifies different promotion strategies, and sheds light on different thought patterns and exclusive mechanisms.