[
Akar, E., Dalgic, T. (2018), Understanding online consumers’ purchase intentions: A contribution from social network theory, Behaviour & Information Technology, Vol. 37, No. 5, pp. 473-487.
]Search in Google Scholar
[
Atsmon, Y., Child, P., Dobbs, R., Narasimhan, L. (2012), Winning the $30 trillion decathlon: going for gold in emerging markets, McKinsey Quarterly, Vol. 4, No. 1.
]Search in Google Scholar
[
Aydin, G. (2019), Examining Social Commerce Intentions Through the Uses and Gratifications Theory, International Journal of E-Business Research (IJEBR), Vol. 15, No. 2, pp. 44-70.
]Search in Google Scholar
[
Baker, S. (2009), The Web Knows What You Want, BusinessWeek, July 27, p.48.
]Search in Google Scholar
[
Barnes, B. (2009), Lab Watches Web Surfers to See Which Ads Work, July 26, New York Times.
]Search in Google Scholar
[
Chang, R. (2009), Google Set for Richer Advertising on Smartphones, October 5, Advertising Age.
]Search in Google Scholar
[
Changchit, C., Klaus, T. (2020), Determinants and Impact of Online Reviews on Product Satisfaction, Journal of Internet Commerce, Vol. 19, No. 1, pp. 82-102.
]Search in Google Scholar
[
Clifford, S. (2009), Measuring the Results of an Ad Right Down to the City Block, August 5, New York Times.
]Search in Google Scholar
[
Churchill Jr, G.A. (1979), A paradigm for developing better measures of marketing constructs, Journal of Marketing Research, Vol. 16, No. 1, pp. 64-73.
]Search in Google Scholar
[
Davis, M. (2009), Behavioral Targeting of Online Ads Is Growing, December 19, McClatchy-Tribune Business News.
]Search in Google Scholar
[
Ellison, S. (2005), Kraft Limits on Kids’Ads May Cheese Off Rivals, January 13, Wall Street Journal.
]Search in Google Scholar
[
Engle, C., Lupher, A., Xin, R., Zaharia, M., Franklin, M.J., Shenker, S., Stoica, I. (2012), Shark: fast data analysis using coarse-grained distributed memory, In Proceedings of the 2012 ACM SIGMOD International Conference on Management of Data (pp. 689-692). ACM.10.1145/2213836.2213934
]Search in Google Scholar
[
Fielding, M. (2006), Global Insights: Synovate’s Chedore Discusses MR Trends, May 15, Marketing News, pp. 41-42.
]Search in Google Scholar
[
Helm, B. (2008), Online Polls: How Good Are They?, June 16, BusinessWeek, pp.86-87.
]Search in Google Scholar
[
Johnson, B. (2006), Online Methods Upend Consumer Survey Business, July 17, Advertising Age.
]Search in Google Scholar
[
Kessler, M., Acohido, B. (2006), Data Miners Dig a Little Deeper, July 11, USA Today.
]Search in Google Scholar
[
Khanna, T. (2014), Contextual Intelligence, Harvard Business Review, Vol. 92, No. 9, pp. 58-68.
]Search in Google Scholar
[
Krauss, M. (2009), Which Metrics Matter Most?, February 28, Marketing News, p. 20.
]Search in Google Scholar
[
Kristoff, S. (2009), Local Motors Breaking Design Rules in Engineering, October 22, www.suite.com
]Search in Google Scholar
[
Mitchell, A. (2009), Consumer Data Gathering Has Changed from Top to Bottom, August 12, Marketing, pp.26-27.
]Search in Google Scholar
[
Mladenovic, D., Krajina, A., Milojevic, I. (2019), Motives for writing online reviews in post-vacation phase, International Journal of Culture, Tourism and Hospitality Research.10.1108/IJCTHR-12-2018-0169
]Search in Google Scholar
[
Nedelka, J. (2009), Adidas Relies on Insiders for Insight, November 9, 1to1 Media.
]Search in Google Scholar
[
Needleman, S.E. (2009), For Companies, a Tweet in Time Can Avert PR Mess, August 3, Wall Street Journal, p. B6.
]Search in Google Scholar
[
Neff, J. (2009), Marketing Execs: Researchers Could Use a Softer Touch, January 27, Advertising Age.
]Search in Google Scholar
[
O’Donnell, J. (2009), Cookies Sound Sweet, But They Can Be Risky, October 26, USA Today.
]Search in Google Scholar
[
Opresnik, M.O. (2019), Digital Marketing Research-How to Effectively Utilize Online Research Methods, In International Conference on Human-Computer Interaction (pp. 444-451). July, Springer, Cham.10.1007/978-3-030-21905-5_34
]Search in Google Scholar
[
Rambocas, M., Pacheco, B.G. (2018), Online sentiment analysis in marketing research: a review, Journal of Research in Interactive Marketing, Vol. 12, No. 2, pp. 146-163.
]Search in Google Scholar
[
Ranfagni, S. (2019), Online Marketing Research: New Trends and Challenges, Micro & Macro Marketing, Vol. 28, No. 2, pp. 227-230.
]Search in Google Scholar
[
Sisodia, R., Wolfe, D., Sheth, J. (2007), Firms of Endearment: How World-Class Companies Profit from Passion. Upper Saddle River, NJ: Wharton School Publishing.
]Search in Google Scholar
[
Spors, K.K. (2009), The Customer Knows Best, July 13, Wall Street Journal, p. R5.
]Search in Google Scholar
[
Steel, E. (2008), The New Focus Groups: Online Networks Proprietary Panels Help Consumer Companies Shape Products Ads, January 14, Wall Street Journal.
]Search in Google Scholar
[
Sullivan, E. (2008), Qual Research by the Numb3rs, September 1, Marketing News.
]Search in Google Scholar
[
Sullivan, E. (2009), The Age of Prudence, April 15, Marketing News, pp. 8-11.
]Search in Google Scholar
[
Sweeney, E. (2009), Machine Dream, February 1, Boston Globe.
]Search in Google Scholar
[
Temple, J. (2010), All Eyes on Online Privacy, San Francisco Chronicle, January 29, p. D1.
]Search in Google Scholar
[
The Economist (2006), The Blogs in the Corporate Machine, The Economist, February 11, pp. 55-56.
]Search in Google Scholar
[
Tyagi, P.K. (2010), Webnography: A New Tool to Conduct Marketing Research, Journal of American Academy of Business, Vol. 15, No. 2, pp. 262-268.
]Search in Google Scholar
[
Vijayan, J. (2006), Disclosure Laws Driving Data Privacy Efforts, Says IBM Exec, May 8, Computerworld, p. 26.
]Search in Google Scholar
[
Wasserman, T. (2009), New FTC Asserts Itself, April 27, Brandweek, p. 8.
]Search in Google Scholar
[
Wright, A. (2009), Mining the Web for Feelings, Not Facts, August 24, New York Times.
]Search in Google Scholar
