[Ahmadi, A. (2013). Investigating the Effect of Using Customer Experience Tactics on Customer’s Purchasing Decision; A Case Study: Beyahi Shahrvand Store in Tehran, Master Thesis, PNU University of West Tehran Branch.]Search in Google Scholar
[Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2017). Branded marketing events: engaging Australian and French wine consumers. Journal of Service Theory and Practice, 27(2), 336-357.10.1108/JSTP-04-2015-0108]Search in Google Scholar
[Bashir, A., Wen, J., Kim, E., & Morris, J. (2018). The Role of Consumer Affect on Visual Social Networking Sites: How Consumers Build Brand Relationships. Journal of Current Issues & Research in Advertising, In progress, 1-14.10.1080/10641734.2018.1428250]Search in Google Scholar
[Bhandari, U., Chang, K., & Neben, T. (2018). Understanding the impact of perceived visual aesthetics on user evaluations: An emotional perspective. Information & Management, In progress, 1-31.10.1016/j.im.2018.07.003]Search in Google Scholar
[Bustamante, J., & Rubio, N. (2017). Measuring customer experience in physical retail environments. Journal of Service Management, 28(5), 884-913.10.1108/JOSM-06-2016-0142]Search in Google Scholar
[Chen, Y. (2017). Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China. Public Relations Review, 43(5), 945-954.10.1016/j.pubrev.2017.07.005]Search in Google Scholar
[Chen, Y., & Lee, C. (2018). Is it the staff or is it the food? How the attire of restaurant employees affects customer judgments of food quality. British Food Journal, In progress, 1-14.10.1108/BFJ-08-2017-0447]Search in Google Scholar
[Clement, J., Kristensen, T., & Grønhaug, K. (2013). Understanding consumers’ in-store visual perception: The influence of package design features on visual attention. Journal of Retailing and Consumer Services, 20(2), 234-239.10.1016/j.jretconser.2013.01.003]Search in Google Scholar
[Crosno, j., Freling, T., & Skinner, S. (2009). Does Brand Social Power Mean Market Might? Exploring the Influence of Brand Social Power on Brand Evaluations. Psychology Marketing, 26(2), 91-121.10.1002/mar.20263]Search in Google Scholar
[Ganassali, S., & Matysiewicz, J. (2018). Assessing visual survey protocols to capture brand-related emotional insights. Qualitative Market Research: An International Journal, 21(1), 2-17.10.1108/QMR-09-2016-0080]Search in Google Scholar
[Gorgoglione, M., & Panniello, U. (2018). Beyond customer experience models: identifying idiosyncratic perceptions. International Journal of Bank Marketing, 36(7), 1311-1328.10.1108/IJBM-06-2017-0124]Search in Google Scholar
[Garg, R., Rahman, Z., & Qureshi, M. N. (2014). Measuring customer experience in banks: scale development and validation. Journal of Modelling in Management, 9(1), 87-117.10.1108/JM2-07-2012-0023]Search in Google Scholar
[Hollebeek, L., & Chen, T. (2014). Exploring positively- versus negatively-valenced brand engagement: a conceptual model. Journal of Product & Brand Management, 23(1), 62-74.10.1108/JPBM-06-2013-0332]Search in Google Scholar
[Hultén, B. (2013). Sensory cues as in-store innovations: Their impact on shopper approaches and touch behavior. Journal of Innovation Management 1(1), 17-37.10.24840/2183-0606_001.001_0004]Search in Google Scholar
[Jaeger, S., Spinelli, S., Ares, G., & Monteleone, E. (2018, july). Linking product-elicited emotional associations and sensory perceptions through a circumplex model based on valence and arousal: Five consumer studies. Food Research International., 109(in progress), 626-640.10.1016/j.foodres.2018.04.063]Search in Google Scholar
[Jang, J., Baek, E., & Choo, H. (2018). Managing the visual environment of a fashion store: Effects of visual complexity and order on sensation-seeking consumers. International Journal of Retail & Distribution Management, 46(2), 210-226.10.1108/IJRDM-03-2017-0050]Search in Google Scholar
[Karimi Alavijeh, M., and Afsharnejad, M. (2016).The effect of lifestyle on purchase intention. Quarterly Journal of Business Management, 8 (2), 133-163.]Search in Google Scholar
[Keiningham, T., Ball, J., Benoit, S., Bruce, H. L., Buoye, A., Dzenkovska, J., ... & Zaki, M. (2017). The interplay of customer experience and commitment. Journal of Services Marketing, 31(2), 148-160.10.1108/JSM-09-2016-0337]Search in Google Scholar
[Leroi-Werelds, S., Streukens, S., Van Vaerenbergh, Y., & Grönroos, C. (2017). Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness? Journal of Service Management, 28(4), 618-639.10.1108/JOSM-11-2015-0366]Search in Google Scholar
[Lin, I. (2016). Effects of visual servicescape aesthetics comprehension and appreciation on consumer experience. Journal of Services Marketing, 30(7), 692-712.10.1108/JSM-08-2015-0258]Search in Google Scholar
[Lindgaard, K., & Wesselius, H. (2017). Once More, with Feeling: Design Thinking and Embodied Cognition. The Journal of Design, Economics, and Innovation, 3(2), 83-92.10.1016/j.sheji.2017.05.004]Search in Google Scholar
[Mahdieh, A., Chubtarash, N (2014, spring). Consumer mental engagement and Purchasing Decision (Case Study: Mobile). Marketing Management Quarterly, 6 (22), 1-21.]Search in Google Scholar
[Mohd-Ramly, S., & Omar, N. (2017). Exploring the influence of store attributes on customer experience and customer engagement. International Journal of Retail & Distribution Management, 45(11), 1138-1158.10.1108/IJRDM-04-2016-0049]Search in Google Scholar
[Morwitz, V. (2014). Consumers’ Purchase Intentions and their Behavior. 7(3), 181-230.10.1561/1700000036]Search in Google Scholar
[Mowen, J, Minor, M. (2015). Consumer Behavior (Internal and External Factors), (Translator: Saleh Ardestani, A., Saadi, M.), First Edition, Tehran: Etehad Publications.]Search in Google Scholar
[Ponsignon, F., Durrieu, F., & Bouzdine-Chameeva, T. (2017). Customer experience design: a case study in the cultural sector. Journal of Service Management, 28(4), 763-787.10.1108/JOSM-01-2017-0016]Search in Google Scholar
[Philips, B. (2017). Consumer imagination in marketing: a theoretical framework. European Journal of Marketing, 51(11/12), 2138-2155.10.1108/EJM-06-2016-0354]Search in Google Scholar
[Orth, U., Wirtz, J., & McKinney, A. (2016). Shopping experiences in visually complex environments: a selfregulation account. Journal of Service Management, 27(2), 194-217.10.1108/JOSM-10-2014-0268]Search in Google Scholar
[Rajput, N., & Dhillon, R. (2013). Frontiers of the Marketing Paradigm for the Third Millennium: Experiential Marketing. Global Journal of Management and Business Studies, 3(7), 711-724.]Search in Google Scholar
[Ranjbarian, B., and Asghari, GH (2015, autumn). Analysis of the relationship between post-purchase cognitive anomalies and consumer mental engagement about the product (Case study: Students of Isfahan University). Business Management Quarterly, 7 (3), 663-678.]Search in Google Scholar
[Rather, R. (2018). Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration. Journal of Global Marketing, In progress, 1-20.10.1037/t79242-000]Search in Google Scholar
[Rezai, G., Teng, P., Shamsudin, M., Mohamed, Z., & Stanton, J. (2017, 08 June). Effect of perceptual differences on consumer purchase intention of natural functional food. Journal of Agribusiness in Developing and Emerging Economies, 7(2), 153-173.10.1108/JADEE-02-2015-0014]Search in Google Scholar
[Risitano, M., Romano, R., Sorrentino, A., & Quintano, M. (2017). The impact of consumer-brand engagement on brand experience and behavioural intentions: an Italian empirical study. British Food Journal, 119(8), 1884-1896.10.1108/BFJ-11-2016-0579]Search in Google Scholar
[Sarmad, I. (2015). Factor Affecting Consumer Purchase Intention toward Multinational Apparel Brands. Journal of Basic and Applied Scientific Research, 5(6), 1-6.]Search in Google Scholar
[Schmite, B. (1999). Experiential Marketing. Journal of Marketing Managlllent, 15(1-3), 53-67.10.1362/026725799784870496]Search in Google Scholar
[Schmitt, B. (2013). The consumer psychology of customer-brand relationships: Extending the AA Relationship model. Journal of Consumer Psychology, 23(2), 249-252.10.1016/j.jcps.2013.01.003]Search in Google Scholar
[Scott, R., & Uncles, M. (2018). Bringing sensory anthropology to consumer research. European Journal of Marketing, 52(1/2), 302-327.10.1108/EJM-05-2016-0274]Search in Google Scholar
[Sherif, M., & Cantrill, H. (1947). The Psychology of Ego -Involvements 1(3). The united states of america: Princeton University.]Search in Google Scholar
[So, J., Achar, C., Han, D., Agrawal, N., Duhachek, A., & Maheswaran, D. (2015). The psychology of appraisal: Specific emotions and decision-making. Journal of Consumer Psychology, 25(3), 359-371.10.1016/j.jcps.2015.04.003]Search in Google Scholar
[Thomas, A. (2017). Multivariate hybrid pathways for creating exceptional customer experiences. Business Process Management Journal, 23(4), 822-829.10.1108/BPMJ-02-2017-0027]Search in Google Scholar
[Toufani, S., Stanton, j., & Chikweche, T. (2017). The importance of aesthetics on customers’ intentions to purchase smartphones. Marketing Intelligence & Planning, 35(3), 316-338.10.1108/MIP-12-2015-0230]Search in Google Scholar
[Uddin, M. (2011). The Impact of Sensory branding (five senses) on consumer A Case study on “Coca Cola”. Karlstad business school, 1-42.]Search in Google Scholar
[Wade Clarke, D., Perry, P., & Denson, H. (2012). The sensory retail environment of small fashion boutiques. Journal of Fashion Marketing and Management, 16(4), 492-510.10.1108/13612021211265872]Search in Google Scholar
[Watts, L, & Chi, T. (2018). Key factors influencing the purchase intention of activewear: an empirical study of US consumers. International Journal of Fashion Design, Technology and Education, In progress, 1-10.10.1080/17543266.2018.1477995]Search in Google Scholar
[Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS quarterly, 177-195.10.2307/20650284]Search in Google Scholar
[Zuo, H., Jones, M., Hope, T., & Jones, R. (2016). Sensory Perception of Material Texture in Consumer Products. The Design Journal, 19(3), 405-427.10.1080/14606925.2016.1149318]Search in Google Scholar