Otwarty dostęp

The Consumer of University Educational Services – A Central Element of Educational Marketing

   | 16 wrz 2019

Zacytuj

Alfinito&Torres (2008) In: Consumer Educational Behavior: Their Profile and the Purchase Decision Process, Alessandra Daiana Schinaider, Paloma de Mattos Fagundes, Anelise Daniela Schinaider, Future Studies Research Journal ISSN 2175-5825 SÃO PAULO, V.8, N.2, P. 149 – 170, ABR./AGO 2016Search in Google Scholar

Brennan, J. and T. Shah.(2000) Managing Quality in Higher Education: An International Perspective on Institutional Assessment and Change. Buckingham, UK: OECD, SRHE and Open University Press;10.1023/A:1004159425182Open DOISearch in Google Scholar

Dill, D.D. (1998) Evaluating the ‘Evaluative State’: Implications for Research in Higher Education. European Journal of Education 33.2, p. 361–377. In: Markets In Higher Education Rhetoric or Reality?. Published by Kluwer Academic Publishers;Search in Google Scholar

Dill, D.D. and M. Soo. (2003) A League Table of League Tables: A Cross-National Analysis of University Ranking Systems. Paper presented at the Conference of the International Network of Quality Assurance Agencies In Higher Education (INQAAHE), Dublin, Ireland, 17 April. In Markets In Higher Education Rhetoric or Reality?. Published by Kluwer Academic Publishers;Search in Google Scholar

Friedman, M. (1962) Capitalism and Freedom. Chicago: University of Chicago Press;Search in Google Scholar

Hassan, R. (2003) The Chronoscopic Society: Globalization, Time and Knowledge in the Network Economy. Oxford: Peter Lang;Search in Google Scholar

Maringe, F. & Gibbs, P. (2009) Marketing Higher Education Theory and Practice. Open University Press;Search in Google Scholar

Naidoo, R. and Jamieson, I. (2005) Empowering participants or corroding learning? Towards a research agenda on the impact of student consumerism in higher education. Journal of Education Policy, 20(3), p. 267–81;10.1080/02680930500108585Open DOISearch in Google Scholar

Paiva, R. (2012) Gestão de marketing educacional. Curitiba: IESDE Brasil. In: Consumer Educational Behavior: Their Profile and the Purchase Decision Process, Alessandra Daiana Schinaider, Paloma de Mattos Fagundes, Anelise Daniela Schinaider, Future Studies Research Journal ISSN 2175-5825 SÃO PAULO, V.8, N.2, P. 149 – 170, ABR./AGO 2016;Search in Google Scholar

Scott, D., Brown, A., Lunt, I. and Thorne, L. (2004) Professional Doctorates: Integrating Professional and Academic Knowledge. Milton Keynes: Open University Press;Search in Google Scholar

Smith, D., Scott, P. and Lynch, J. (1995) The Role of Marketing in the University and College Sector. Leeds: Heist PublicationSearch in Google Scholar

WES Research & Advisory Services www.wes.org/RAS. (2012) Not All International Students Are the Same: Understanding Segments, Mapping Behavior. Choudaha, Rahul & Orosz, Kata & Chang, Li. https://www.researchgate.net/publication/255857496_Not_All_International_Students_are_the_Same_Understanding_Segments_Mapping_BehaviorSearch in Google Scholar

http://www.europa.eu, SpecialEurobarometer no.466, last accessed 2019/02/20Search in Google Scholar