Needs in the Online Environment of the 21^st Century

The last decades of the evolution of mankind have undergone spectacular changes in technological progress; the age in which we live is paradoxical, tumultuous, a world of informational abundance, subject to continuous change. With this evolution, threats, risks and vulnerabilities have gained new registers of understanding and manifestation. These changes in the methods of achieving the goal, specific to the 21^st century, make it necessary to know and understand the new needs, how to manifest them in the online environment and the risks arising from satisfying them. Changes in the technological sphere have also led to behavioral changes. Humans behave differently in different environments, and the online environment offers unlimited possibilities with effects that we still cannot fully interpret. The social networks initially aimed to create an optimal environment in which people have the chance to be connected, to share ideas, thoughts, experiences, and memories. The purpose of this article is to highlight both the naivety of people when they work in the online environment, how this naivety can be used to obtain certain results at a strategic level, as well as the effects / impact that our actions in the online environment can have.