Multichannel Marketing in the Romanian Pharmaceutical Industry: A Pre-, During, and Post-COVID-19 Comparison
, , oraz
24 lip 2025
O artykule
Data publikacji: 24 lip 2025
Zakres stron: 4848 - 4859
DOI: https://doi.org/10.2478/picbe-2025-0369
Słowa kluczowe
© 2025 Mariana Arsene et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Arsene, Mariana
National University of Science and Technology Politehnica BucharestRomania
Deselnicu, Dana Corina
National University of Science and Technology Politehnica BucharestRomania
Arsene, Sorin
National University of Science and Technology Politehnica BucharestRomania
Bulboaca, Ramona
National University of Science and Technology Politehnica BucharestRomania