Otwarty dostęp

AI- Enhanced Kano Model for Data-driven Customer Analytics

, ,  oraz   
24 lip 2025

Zacytuj
Pobierz okładkę

Alijoyo, F. A., Aziz, T. S. A., Omer, N., Yusuf, N., Kumar, M. D., Ramesh, A. V. N., ... & El-Ebiary, Y. A. B. (2025). Personalized marketing: Leveraging AI for culturally aware segmentation and targeting. Alexandria Engineering Journal, 119, 8-21.Search in Google Scholar

Atlason, R. S., Stefansson, A. S., Wietz, M., & Giacalone, D. (2018). A rapid Kano-based approach to identify optimal user segments. Research in engineering design, 29, 459-467.Search in Google Scholar

Berger, C. et al. (1993).Kano’s methods for understanding customer-defined quality”, The Centre for Quality Management Journal, Vol 2, pp. 3-36Search in Google Scholar

Feng, R., & Luo, J. (2024). Analysis of K-12 teachers’ demand characteristics for digital educational resource services from the perspective of adaptive feedback: Based on the analysis of KANO model. Education and Information Technologies, 1-22.Search in Google Scholar

Garibay, C., Gutiérrez, H., & Figueroa, A. (2010). Evaluation of a digital library by means of quality function deployment (QFD) and the Kano model. The Journal of Academic Librarianship, 36(2), 125-132.Search in Google Scholar

Green, T.E. and Clarke, A. P. (2021). “Optimization of marketing strategies using AI-based customer segmentation,” IEEE Transactions on Marketing, vol. 12, no. 3, pp. 112-126.Search in Google Scholar

Hemalatha, R., Amulya, G., and Lalitha, C. H. S. N. S. (2024). “AI-Driven Customer Segmentation for Personalized Marketing,” 2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES), Lucknow, India, pp. 1-5, doi: 10.1109/IC3TES62412.2024.10877505.Open DOISearch in Google Scholar

Jiao, J., & Chen, C. H. (2006). Customer requirement management in product development: a review of research issues. Concurrent Engineering, 14(3), 173-185.Search in Google Scholar

Kano, N., N. Seraku, F. Takahashi and S. Tsuji (1984). “Attractive Quality and Must-be Quality”, Hinshitsu. The Journal of the Japanese Society for Quality Control, pp. 39-48.Search in Google Scholar

Lai, X., Xie, M., & Tan, T. C. (2004, October). Optimizing product design using the Kano model and QFD. In 2004 IEEE International Engineering Management Conference (IEEE Cat. No. 04CH37574) (Vol. 3, pp. 1085-1089). IEEE.Search in Google Scholar

Lee, Y. C., Sheu, L. C., & Tsou, Y. G. (2008). Quality function deployment implementation based on Fuzzy Kano model: An application in PLM system. Computers & Industrial Engineering, 55(1), 48-63.Search in Google Scholar

McKay, A., de Pennington, A., & Baxter, J. (2001). Requirements management: a representation scheme for product specifications. Computer-Aided Design, 33(7), 511-520.Search in Google Scholar

Potra, S., Bogdanovici, L., Baluti, D., Pugna, A. & Sima D. (2024). Refining the HWWP model’s customer requirements with AHP’s specialist hierarchy for new product design. 11th International Conference on Information Technology and Quantitative Management (ITQM 2024).Search in Google Scholar

Rotar, L. J., & Kozar, M. (2017). The use of the Kano model to enhance customer satisfaction. Organizacija, 50(4), 339.Search in Google Scholar

Shahin, A., & Zairi, M. (2001). A dynamic approach for classifying and prioritizing requirements of airline travelers with three case studies on international airlines. Total Quality Management, 20(9), 1003-1028.Search in Google Scholar

Sun, D., Cheng, G., Yu, P. L. H., Jia, J., Zheng, Z., & Chen, A. (2025). Personalized stem education empowered by artificial intelligence: a comprehensive review and content analysis. Interactive Learning Environments, 1–23. https://doi.org/10.1080/10494820.2025.2462156Search in Google Scholar

Xu, Q., Jiao, R. J., Yang, X., Helander, M., Khalid, H. M., & Opperud, A. (2009). An analytical Kano model for customer need analysis. Design studies, 30(1), 87-110.Search in Google Scholar