Analysis of the “Global Niche Top” Strategy of Regional Companies in Japan – RHEON Automatic Machinery Co., Ltd.

This paper illustrates how Rheon Automatic Machinery Co., Ltd., the largest manufacturer of food molds in the world, uses operational and manufacturing complexity to create sustainable competitive advantage in a highly volatile business environment. In these days of increased digitalization, high-tech and intelligent business solutions, it is still of interest to review some rather analogue, but highly successful manufacturing companies which do not rely on high-tech to charm their customers, create employee engagement, global advantage and social impact, while nourishing sustainably business opportunities. This research further explores core elements of talent attraction, retention, workforce planning and development, as well as organizational development techniques unique to Rheon Automatic Machinery Co., Ltd.