<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The main objective of this study is to identify opportunities for improving processes specific to e-commerce firms. Identifying opportunities for improving business processes within e-commerce companies is critical for staying competitive in today’s market. With the rapid growth of e-commerce, companies must constantly strive to optimize their processes to remain efficient and effective. By identifying areas where processes can be improved, companies can reduce costs, increase customer satisfaction, and enhance their overall competitiveness. This study utilized the focus group methodology as a means to gain a better understanding of the opinions, perceptions, and experiences of the participants, and to enrich the overall research findings. Thus, using a semi-structured question guide, two focus group discussions were held, consisting of four men and six women. Participants had experience ranging from three to ten years in e-commerce companies. The results of this study revealed many interesting aspects about the opportunities to improve processes specific to e-commerce companies in terms of order fulfillment, supply, returns, customer support and product listing.</p>
</abstract>

The main objective of this study is to identify opportunities for improving processes specific to e-commerce firms. Identifying opportunities for improving business processes within e-commerce companies is critical for staying competitive in today’s market. With the rapid growth of e-commerce, companies must constantly strive to optimize their processes to remain efficient and effective. By identifying areas where processes can be improved, companies can reduce costs, increase customer satisfaction, and enhance their overall competitiveness. This study utilized the focus group methodology as a means to gain a better understanding of the opinions, perceptions, and experiences of the participants, and to enrich the overall research findings. Thus, using a semi-structured question guide, two focus group discussions were held, consisting of four men and six women. Participants had experience ranging from three to ten years in e-commerce companies. The results of this study revealed many interesting aspects about the opportunities to improve processes specific to e-commerce companies in terms of order fulfillment, supply, returns, customer support and product listing.

Identifying Opportunities for Improving Business Processes within e-Commerce Companies: Evidence from Romania

Proceedings of the International Conference on Business Excellence

This work is licensed under the Creative Commons Attribution 4.0 International License.

The main objective of this study is to identify opportunities for improving processes specific to e-commerce firms. Identifying opportunities for improving...

Identifying Opportunities for Improving Business Processes within e-Commerce Companies: Evidence from Romania

Data publikacji: 14 lip 2023

Zakres stron: 1362 - 1374

DOI: https://doi.org/10.2478/picbe-2023-0122

Słowa kluczowe
e-commerce processes, business processes, Romanian e-commerce environment

© 2023 Georgian Andrei et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Identifying Opportunities for Improving Business Processes within e-Commerce Companies: Evidence from Romania

Data publikacji: 14 lip 2023

Zakres stron: 1362 - 1374

DOI: https://doi.org/10.2478/picbe-2023-0122

Słowa kluczowee-commerce processes, business processes, Romanian e-commerce environment

© 2023 Georgian Andrei et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Słowa kluczowe
e-commerce processes, business processes, Romanian e-commerce environment