Otwarty dostęp

Communication Strategies within the Public and Private Companies in Romania


Zacytuj

Arens W.F., Weigold M.F., Arens C. (2011) – Contemporary Advertising, 13th Edition, McGraw- Hill Irwin. Search in Google Scholar

Buşu, M. (2015). Corporate Governance Codes in Romania and European Union Countries. Revista de Management Comparat Internațional, 16(1), 119-128. Search in Google Scholar

Busu, M., & Gyorgy, A. (2016). Real convergence, steps from adherence to integration. Amfiteatru Economic Journal, 18(42), 303-316. Search in Google Scholar

Busu, M. (2018). Game theory in strategic management-dynamic games. In Game theory in strategic management-dynamic games: Busu, Mihail. Search in Google Scholar

Celce-Murcia, M., Dörnyei, Z., & Thurrell, S. (1995). Communicative competence: A pedagogically motivated model with content specifications. Issues in Applied linguistics, 6(2), 5-35. Search in Google Scholar

Gherghita I., Gherghita D., Niculae T. (2006). Comunicarea organizațională și managementul situațiilor de criză, Editura Ministerului Administrației si Internelor, București, p.11 Search in Google Scholar

Mohr, J., & Nevin, J. R. (1990). Communication strategies in marketing channels: A theoretical perspective. Journal of marketing, 54(4), 36-51. Search in Google Scholar

Morsing, M., & Schultz, M. (2006). Corporate social responsibility communication: stakeholder information, response and involvement strategies. Business ethics: A European review, 15(4), 323-338. Search in Google Scholar

Popa, B. M. (2019). Strategic Communication. Journal of Defense Resources Management (JoDRM), 10(2), 174-179. Search in Google Scholar

Rappaport, S. D. (2007). Lessons from online practice: new advertising models. Journal of Advertising Research, 47(2), 135-141. Search in Google Scholar

Stroh, U. (2007). An alternative postmodern approach to corporate communication strategy. The future of excellence in public relations and communication management: Challenges for the next generation, 199-220. Search in Google Scholar

Suzor, N., Dragiewicz, M., Harris, B., Gillett, R., Burgess, J., & Van Geelen, T. (2019). Human rights by design: The responsibilities of social media platforms to address gender‐based violence online. Policy & Internet, 11(1), 84-103. Search in Google Scholar

Terence, A. (2010). Integrated Marketing Communications in Advertising and Promotion. International Edition, 360. Search in Google Scholar

Todorova, G. (2015). Marketing communication mix. Trakia Journal of sciences, 13(1), 368-374. Search in Google Scholar

Tooth G. (2012). Australia’s Media Future, in the Media Report – Matt Leibmann. Search in Google Scholar

eISSN:
2558-9652
Język:
Angielski