Digitalization of Coworking Space Services

Coworking spaces are actors of the entrepreneurial ecosystem with strong social aspect and recognized impact regarding start-up communities. These establishments became frontrunners of increasing work productivity for people working from distance as well. They also make part of the businesses which are directly affected by the pandemic caused by Covid-19 virus. The paper attempts to define a digitalization opportunity of coworking spaces by adapting the business model to the current living conditions with special regards on the services they provide. Beside of identifying the key challenges and edges that the current situation brought, the paper assumes to provide insight information from the point of view of a hub operator and hub members, who decided to preserve their membership. The research includes a literature review of key concepts used within the analyses, followed by the definition of the methodology which covers a study case of a coworking space from a small city located in a developing country. A hybrid approach is included as solution in the paper supported by a business model proposal based on Canvas Business Model. The results of the research are reflecting the needs of a group of entrepreneurs representing micro enterprises, willing to participate in the creative process of business transformation and adaptation. The conclusion chapter summarizes the main findings in the form of recommendations and further alleged questions during the research.